BrewDog boss James Watt under attack for ‘toxic’ and ‘rotten’ workplace culture

Elvera Bartels

In the open up letter, the additional than 60 ex-staffers referred to allegations manufactured in opposition to BrewDog on Instagram accounts and stated they had been hoping to “clarify why so several allegations have arrive to light”.

They claimed that workers have been matter to harassment, assault and addressed “like objects” .

They stated: “By inserting personalities at the centre of your messaging, you have inflated egos and fostered a culture inside craft beer that deifies founders, and gives body weight to sexist and misogynistic brewers who assert to be standing up for totally free speech.

“You have turn out to be a lightning rod for some of the worst attitudes current on each the world wide web, and in authentic daily life.”

Scottish brewer BrewDog has received legions of supporters with its tongue-in-cheek promoting campaigns, which bundled launching an ‘ALD’ IPA just after Aldi launched a very similar merchandise to the brewer’s popular Punk IPA. 

On the other hand some of its promoting stunts have arrive under fireplace. The start of a satirical “Beer for Girls” for International Women’s Working day in 2018 sparked a backlash with critics calling it “patronising”.

The previous personnel also claimed that Brewdog had unsuccessful to follow via on a number of its planned campaigns, which includes sending a circumstance of its so-identified as ‘protest’ beer to the Kremlin to mock Russia’s law banning ‘homosexual propaganda’.

Responding to the letter, Mr Watt apologised and stated the focus of the enterprise was “not on contradicting or contesting the information of that letter, but to pay attention, discover and act”.

He stated: “Most of all, ideal now, we are sorry. It’s tricky to listen to people remarks, but it must have been more difficult to say them. We take pleasure in that and we will endeavour to honour that exertion and bravery with the authentic alter it justifies.

“We are not heading to make excuses, we’re heading to consider motion. From our commitment to sustainability to our enthusiasm for beer, BrewDog has usually been outlined by having responsibility and constantly increasing. This is no exception.”

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