Dixons, PC World and Carphone Warehouse to disappear in Currys rebrand

Elvera Bartels

The retailer has extra than doubled its on-line organization during the pandemic following a boom in notebook gross sales as extra folks function from dwelling.

Alex Baldock, chief executive, reported: “We want the customer to associate Currys with every little thing to do with technology.”

The Currys name will look on extra than 300 internet sites, thirteen,000 personnel uniforms and extra than 300 shipping and delivery vans soon after the rebrand is completed.

Dixons Carphone will also modify its name to Currys plc on the London inventory market soon after its once-a-year shareholder conference in September.

Henry Curry started Curry Cycle, a bicycle-setting up organization, in Leicester in 1884 and afterwards branched into gramophones, toys and radios. It was renamed Currys and floated on the inventory market in 1927. A decade afterwards, Charles Kalms opened the initial Dixons pictures studio in Southend. The two merged in 1984 after Currys was obtained by Dixons Retail.

The move arrives soon after Reckitt Benckiser rebranded as Reckitt in March and Standard Lifestyle Aberdeen transformed its name to Abrdn past thirty day period. 

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