How using technology across agriculture value chain will benefit farmers

Elvera Bartels

There will be bigger job for technologies in the agriculture price chain as farmers now have the option of instantly partaking with sellers and huge corporates, bypassing the regular supply chain. There are a selection of things driving this transformation.

The Centre not too long ago taken out APMC (Agriculture Make Current market Committee) limits on farmers, enabling them to offer instantly with huge corporates to market their generate, such as individuals like ITC and Reliance Retail, or new-age companies this kind of as WayCool Foods & Products.

Technological adjustments are sweeping by means of regular agricultural practices and farmers have start out-ups this kind of as CropIn Know-how presenting satellite-based mostly photos that can aid them make improvements to their farm practices.

Wellbeing conscious individuals

Three, and more importantly, there is a distinct alter in usage designs with individuals becoming more wellbeing conscious and wanting to be capable to monitor and trace the entire chain by means of which their foodstuff travelled in advance of achieving their plate. The nationwide lockdown owing to the Covid-19 pandemic has accelerated the alter in usage routines.

A CEO roundtable webinar on “Reimagining foodstuff and agri in the next decade” organised by ThinkAg, a foodstuff and AgTech system, brought out these details. Individuals bundled D Narain, MD and CEO, Bayer CropScience Karthik Jayaraman, President & Co-founder, Waycool Foods and Products Krishna Kumar, Founder and CEO, CropIn Know-how Harsh Kumar Bhanwala, previous Chairman, Nabard Siraj Chaudhury, CEO – Grocery, Reliance Retail Rajan Anandan, Handling Director, Sequoia Funds and, Hemant Mallick, Divisional Chief Executive – Foods, ITC Ltd.

Mallick reported there have been essential shifts similar to wellbeing and consumers’ way of on the lookout at wellbeing. For the duration of the early aspect of the lockdown, there have been jokes being circulated on social media about men and women placing on bodyweight, but in reality men and women had lost bodyweight as they had grow to be more informed of what they ate and how they exercised.

Although gross sales of biscuits as a group enhanced through the lockdown, the growth was larger in wellbeing related biscuits. Packaged meals, way too, have been rising and individuals required to be capable to monitor and trace the origins of what they ate.

Direct engagement

Jayaraman reported farmers have been keen to interact instantly with companies this kind of as WayCool, whose operations span item sourcing, foodstuff processing, branding and marketing, past mile distribution and farm inputs. This gave the enterprise entire handle around the foodstuff price chain. Farmers, he reported, realised that they could achieve them by means of a easy system like Whatsapp. Demand from customers for organised distribution in city areas had enhanced and individuals had begun valuing the means to order digitally.

Anandan felt that there would be a bigger integration of agriculture and technologies, with more start out-ups coming up solving challenges throughout the entire price chain. This would be pushed by individuals with an agriculture history.

The selection of internet users is envisioned to double to a billion in the next five-7 years, with bulk of the growth coming from rural areas as a result benefiting farmers. Much more cash will be pumped into AgTech start out-ups that remedy challenges throughout the price chain.

The panelists reported enhanced digitisation of client conduct was obvious and this would only boost. Direct-to-client manufacturers would improve and the price chain would improve on the back of call-fewer transaction and digitisation. Farmers would be more than keen to undertake the most current technologies to boost produce and get much better costs. There will be bigger integration throughout the price chain, covering farms, warehouses, storage solutions providers, logistics, organised retail, huge corporates that are into the foodstuff enterprise, agri-tech start out-ups and financial institutions.

The government’s job in the output industry, appropriate now dominated by the FCI and CCI, will progressively occur down — thanks to reforms and the personal sector will usher in competitiveness and convey in efficiencies.

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