In these times of pandemic, agri extension goes digital

Elvera Bartels

The IIL Basis, the CSR wing of agrochemical corporation Insecticides (India), has tied up with Basis for Agriculture Sustainability and Transformation (Speedy) to offer extension suggestions more than a electronic system, which uses electronic avenues like WhatsApp and YouTube.

The Electronic Attain system provides weather and pest infestation details regularly as a result of a WhatsApp window. Besides, it will give ideas based on the details.

“The system is up for use by Telugu-speaking farmers of Telangana and Andhra Pradesh, and elements of Karnataka,” an IIL Basis spokesperson explained.

The WhatsApp group include agricultural officers, enter sellers, enter company’s associates, non-governmental organisations, farmer producer organizations and farmers.

It also disseminates a fortnightly e-Agri publication, a package of farm practices. The beneficiaries can also obtain YouTube Stay programmes on important crops like cotton, rice, chilli, and mango.

“Covid-19 has compelled us to suspend bodily extension activities. We have collaborated with Speedy to get to out to the farmers in a electronic way and share the most current suggestions to farmers based on the current problem,” V.K. Garg, Vice President for the southern area of Insecticides (India) Minimal.

“Our maiden stage in achieving farmers digitally in these unprecedented pandemic situations was acquired perfectly and paved the way for transformational adjustments in farming,” P Ramachandra Murthy, President Speedy, explained.

The Electronic Attain venture ropes in associates of government, field and other stakeholders.

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