John Lewis pulls ‘potentially misleading’ insurance ad

Elvera Bartels

John Lewis has axed its controversial dwelling coverage Tv ad that exhibits a boy trashing a household soon after it was slapped on the wrists by the financial watchdog. 

The retailer withdrew the marketing campaign, which ran for just more than a fortnight before this month, soon after the Monetary Conduct Authority said the advert was “potentially misleading” and “could bring about confusion about John Lewis’ new dwelling contents coverage offering”. 

John Lewis said that was “absolutely hardly ever our intention”. 

The sixty-second advert featured a boy dancing all around and damaging his dwelling throughout an episode of powerful self-expression.

It sparked a flurry of debate all around stereotypes and sexism – the boy is wearing a dress and heels – and whether claims subsequent such destruction in genuine lifestyle would be paid.

John Lewis was forced to make clear that the coverage only protected accidental and not deliberate hurt. 

The office keep chain said it experienced contacted each and every shopper who bought the new coverage because Oct 11 to validate they have been happy with the terms and comprehended them. 

“We would like to make clear that accidental hurt deal with is obtainable as an include-on to John Lewis’s new dwelling contents coverage merchandise and only handles accidental (not deliberate) hurt,” it said. 

Steve Dresser, a retail advisor, referred to as it “yet another catastrophe” for John Lewis.

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