John Lewis takes aim at ‘throwaway’ culture in retail sector

Elvera Bartels

John Lewis has promised £1m to deal with the retail industry’s “throwaway” lifestyle. 

The personnel-owned organization is contacting on academics, charities and tiny enterprises to pitch suggestions to assist cut waste and pollution across foodstuff, textiles and home items. 

It will provide grants between £150,000 and £300,000 to the most innovative suggestions to challenge the industry’s “outdated make/use/throw away” product. John Lewis raised the fund from product sales of 10p plastic baggage over a two-calendar year interval.

Marija Rompani of John Lewis explained: “We live in a earth of finite resources and we want to start out safeguarding them before it is too late.

“This is why we’re particularly seeking for initiatives that are regenerative and can reduce waste or pollution from the layout phase and eventually safeguard mother nature.”

John Lewis is operating with Hubbub, a charity and social enterprise that focuses on sustainability.

The retailer explained the whole elimination of single use provider baggage would potentially reduce the availability of revenues for related resources in the long run, “but we will often be seeking for strategies to support innovation”.

In May possibly, John Lewis outlets in Cheltenham, Kingston and Leeds began trialling the elimination of single use plastic provider baggage.

In 2019 it released a related £1m fund to reduce plastic waste and it picked 5 winners from close to 150 programs.

They bundled a challenge that employed mussels to assist stem the move of microplastics from polluted estuaries and coastal h2o.

 Any results from John Lewis’ “Circular Long term Fund” will be shared with the market. 

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