What can business school teach a family firm?

It could be said that Ramon Roqueta was born to make wine. He is the fifth era of his family members to operate Roqueta Origen, a group of wineries in Catalonia, north-east Spain. In 1898, his great-great grandfather set up the very first of the family’s 4 wineries, but the business’s origins date back even more.

Historical records present that Roqueta’s ancestors started creating wine at the Masia Roqueta farmhouse, in the Bages region north of Barcelona, in 1199. Extra than 800 several years afterwards, the company’s headquarters are on the very same site.

Roqueta turned to Iese Business University in Barcelona to put together for his eventual succession. Just after education at wineries in France, Australia and the US, he enrolled on the Iese MBA in 2005 to sharpen his company and management skills. “It’s not only about creating wine, but advertising it and creating the company profitable,” he points out.

Just after graduating in 2007, Roqueta labored in consulting, then took up a management position in the family members company in 2009. It was about this time that he enrolled in Iese’s Alumni Learning Method, a collection of no cost education periods focusing on particular parts of company. Around several several years, he took courses on family members company troubles these kinds of as succession arranging and taking care of family members conflicts.

He learnt how to build a family members protocol, a doc that codifies the business’s values, vision and mission, alongside with regulations of possession, governance and management. The process concerned the different family members customers, which bolstered unity. “This has been a competitive edge for the business around the generations,” says Roqueta, who took around from his father, Valentí, as main government in 2014.

Ramon Roqueta in the family vineyard
Ramon Roqueta says his Iese MBA assisted sharpen his skills to raise profits and gains © Javier Luengo

Other company educational institutions are emulating Iese by launching programs that emphasis on the requirements of family members companies, which are likely to just take a prolonged-expression outlook on investments rather of chasing quarterly returns. Family companies typically have strong stakeholder interactions and extra loyal workforces than other firms. They are also typically extra risk-averse and carry much less debt.

“We can study several items from family members companies,” says Allan Discua Cruz, director of the Centre for Family Business at Lancaster College Management University in north-west England. “There are so numerous ideas and dynamics that are really worth understanding, these kinds of as company continuity, legacy, stewardship and resilience.”

Some teachers say that every company university student need to study about family members company. “With the bulk of economic activity and personal sector work in numerous European international locations generated by family members companies, it is really probably that our graduates will be performing for 1 at some place,” says Marta Elvira, chair of family members-owned company at Iese.

She notes an enlargement of job prospects, together with at the increasing ranks of family members offices, in addition to employment at firms that assistance family members companies, these kinds of as banking companies and consultancies. Other, extra entrepreneurial, learners are interested in setting up new company dynasties.

Business educational institutions in Europe are consequently sharpening their emphasis on family members enterprises, which make up sixty per cent of the region’s firms — from smaller companies to multinationals these kinds of as Exor, the expense business owned by Italy’s Agnelli family members, and Germany’s Volkswagen, the carmaker controlled by the Porsche and Piëch people.

Morten Bennedsen, tutorial director of the Wendel International Centre for Family Organization at Insead company college in France, points out that family members company investigate only emerged as an tutorial area in the nineteen eighties. “Business educational institutions have not ordinarily focused on family members corporations. That is transforming as awareness grows,” he says. Many business owners however do not consider their people need a company education and learning, Bennedsen says, but provides: “As these firms scale, there is a need to professionalise the management and governance. That is what you are not able to study from the family members.”

About ten per cent of the one,000 MBA learners who enrol at Insead each individual 12 months are from family members-owned firms. Commonly, they are heirs, when present-day house owners just take part-time government programs to deal with the pressures of preserving a family members legacy. Insead features a family members company elective in its MBA, in addition to an government programme that addresses the troubles these firms confront.

Family companies are from time to time said to be primarily resilient all through crises, but the investigate is inconclusive. Daniela Maresch and Matthias Fink at France’s Grenoble Ecole de Management located that these kinds of companies noted substantially extra fiscal losses than many others all through the pandemic. The initial stabilising influence of family members involvement can switch into a legal responsibility as crises unfold, the professors say, as the stress of obligation ignites family members conflict.

Milan’s SDA Bocconi University of Management designs to start new government programs for family members companies future 12 months. “There is now a more powerful emphasis on risk mitigation and resilience,” says Alessandro Minichilli, professor of corporate governance at the college. “The demand from customers for company education and learning in parts like succession arranging, sustainability and governance is enormous.”

Rania Labaki, head of the Edhec Family Business Centre in Lille, France, points out that only thirty per cent of family members enterprises make it to the second era, with the survival fee dropping precipitously with each individual succession.

The biggest transfer of wealth on history is envisioned in the coming decade as toddler boomers retire. In Europe, at least $three.2tn will adjust palms by 2030 and, in numerous European economies, the quantity of family members company leaders around 70 has been increasing in the previous decade.

Labaki believes succession is where company educational institutions can truly make a change: “Young heirs typically confront a challenge of legitimacy, and they need our competencies to lead the family members company,” she says.