The fonts used on a website are a significant contributor to the formation of that consistency. Once they have formed an overall opinion of your website, your visitors will invariably turn their attention to the text in order to get additional information about you and your company. If you are considering having one for yourself, your first step should be to seek the assistance of a reputable shared hosting company who can assist you with establishing a website.
Because of this, it is essential to pay careful attention to the style of your typeface whenever you are attempting to put together these design components. There are a lot of places you can look to find beautiful typefaces, but you need to make sure that the typeface you choose is legible, has a fair level of clarity, and is right on the cusp of being stunning without being so dominant that it takes away from the rest of the design.
It does not matter if your website is a blog, an online store, a portfolio, or the website for a major company; selecting the appropriate font is critical to the design of a website that is effective. We have made an effort to simplify this process for you so that you are able to choose which font type correlates the most closely with the spirit of your business. When choosing the perfect font for your website, there are a few things you should keep in mind, and here are a few of them.
1. Start with the most fundamental aspects
When it comes to selecting fonts for a website, there are a great number of elements to think about, which may quickly make the process feel daunting. Therefore, it is preferable to begin at the very beginning before moving on to the next step.
If you’re looking for a new font, one of the first questions you should ask yourself is whether you like a serif or a sans font. Serif typefaces, which are derived from the Roman alphabet, can be identified by the presence of a decorative stroke at the end of the vertical and horizontal strokes that make up each letter.
The serif typefaces Georgia and Times New Roman are among the most well-known in existence. The Times New Roman font stands out as an especially web-friendly option among the more conventional styles. The selection of default font types such as this one is generally a good idea because they are typically simple to read and have been around for a while, so a large number of people who use the internet are accustomed to them. On the other hand, if you want to go for a more assertive design, you might want to consider typefaces such as Noe Display, Freight Text, or the Portrait family.
2. The choices you make with regard to typography should be in line with the goals of your design
Because there are so many different types to choose from, the possibilities for typefaces that you can use on the internet are practically limitless. Even if this is useful on its own, if you aren’t sure what you want (or don’t want), it can quickly become unnecessarily complicated. Because of this, it is extremely important to do an in-depth analysis of both the purpose of the design of your website and the kind of audience you wish to attract. The following step is to decide whether or not the appearance of the typeface you are considering is compatible with the overall message you want to convey to the people who visit your site.
After you’ve gained an understanding of these fundamental concepts, before you choose your font design, you should think about the following additional questions:
What kind of name do you represent? For instance, how serious or lighthearted is it?
Which kind of project, if any, serves as the driving force behind your website? Is it going to be short-term or long-term?
Do you want to choose a typeface that will make you stand out from the crowd by being more unique, or do you want to choose a typeface that will be more useful and practical for you by being one of the web-safe fonts?
Will your website primarily consist of lengthy stretches of text that are crammed with information about your company or the products that it sells, or will it have a greater emphasis on visual elements (graphics such as photographs, animations, and videos)?
You will gain an understanding of, or at least a broad notion of, what you desire if you pose these questions to yourself.
3. Pick a few different typefaces and arrange them in descending order of their significance
When it comes to typography, too much of a good thing may very soon become horrible. When deciding on the number of typefaces for your website, try to limit the number of distinct fonts to no more than three. Let’s delve even deeper into that topic, shall we?
If at all feasible, you should try to include some remnants of your primary font in the brand logo you choose to use. You are free to make use of more adventurous font types when deciding on your primary font, but in the end, it will rely on the nature of your company. It is recommended that you look into fonts such as Qontra, Ikaros, or Voga.
4. Think of combining different fonts
When combining different types of fonts, there are a lot of different considerations to take into mind. Because each typeface has its own distinct personality, some fonts give the impression of being more solemn, others give the impression of being more elegant, while still others give the impression of being quirkier and more spontaneous.
It’s possible that combining two typefaces that have different “moods” will work; after all, the old saying “opposites attract” is true even when it comes to typefaces. Try contrasting font styles that are bold with ones that are gentle or neutral. The second option is preferable for use in the body copy, whereas the first one is appropriate for use in headlines.
Another winning combination that is difficult to get wrong is one that combines serif and sans-serif typefaces.
Conclusion
Despite the fact that the web is filled with beautiful-looking visual design components such as motion graphics, art, and photography, the majority of the content that is available on the internet is still presented in text format. In point of fact, approximately 90% of the text on websites is created using typography. Because of this, the significance of font design should not be undervalued because it can directly effect the user experience and, as a result, can either make or ruin your website. Always be sure to test how your fonts look on a variety of devices and screen sizes to guarantee that your website is readable enough for the full reading comfort of your users.
